WHO AM I

In a world where social media often amplifies insecurity and self-doubt, I am driven by a deep desire to use these same platforms to uplift, empower, and inspire—especially the next generation. Hi, my name is Rachel Yordan. I’m a psychology and marketing student with a passion for helping children develop confidence and emotional strength, and for helping businesses and brands share their stories in authentic and impactful ways.

I believe that marketing and social media, when done with heart and intention, can be powerful tools to connect, support, and bring people together. I want to collaborate and work alongside others who share my commitment to creating environments—both online and offline—where children feel supported, valued, and capable, and where businesses can thrive by aligning their missions with genuine community engagement.

My background in competitive cheerleading taught me more than physical resilience—it showed me the power of connection, empathy, and leadership. As a young athlete, I became a source of emotional support for my teammates, learning to listen deeply, encourage confidently, and uplift others through their toughest moments. These experiences shaped my values and taught me how to build long-lasting relationships rooted in trust, compassion, and purpose.

Every day, I strive to be a positive force and bring light to a world that’s hungry for love, care, compassion, resilience, and understanding. I now bring that same energy and passion into my academic and professional life. I am equally excited about supporting children’s growth and helping businesses thrive through creative and meaningful marketing strategies. Whether it’s through storytelling, branding, or community outreach, I strive to be someone who helps others feel seen, heard, and celebrated.

I look forward to finding opportunities where I can blend my love for psychology with my drive for marketing to make a meaningful impact—empowering both to build lasting legacies for themselves and their communities.

“CHOOSING TO SELL MY SHOES EVERYDAY”

In high school, my cheer coach would often remind us to “sell our shoes.” At every competition, he’d raise a shoe high and proud, asking, “Everyone is selling shoes, but what makes yours different? What will make people choose your shoes?” We became those shoes, faced with a daily choice: to stand out or blend in. Will you choose to fit in, selling your shoes only when it’s easy, or will you carry yourself with purpose, push beyond limits, and commit to selling them every single day?

This phrase has become a guiding principle in my life. I am dedicated to being more than just another face in the crowd; I strive to go above and beyond at every opportunity. Each day, I remind myself of this idea—when I wake up, throughout my school day, at work, and before I go to sleep. I am driven by the desire to leave a lasting legacy, knowing that this choice to excel is mine to make, day by day.