WHO AM I

In a world where social media often magnifies insecurity and self-doubt, I am driven by a deep desire to empower children of today to rise above these challenges to succeed in their daily lives. Hi, my name is Rachel Yordan. I am an honors psychology and marketing student and I am passionate about helping kids develop the confidence and emotional strength they need to thrive in their everyday lives as well as helping business succeed by sharing their creations with their communities and the world. I want to collaborate and work alongside you and share my commitment of fostering environments where children feel supported, valued, and capable.

I am equally committed to creating opportunities for businesses to thrive through innovative marketing strategies, allowing them to focus on the core of their mission while reaching their fullest potential.

Growing up in the world of competitive cheerleading taught me more than just physical strength—it shaped my ability to connect with diverse groups of people, build long lasting relationships with individuals of all ages through a love and passion for cheerleading, and support others through tough times. At a young age I was committed to a hardworking and time consuming competitive cheerleading team. Being part of a team, I often found myself being the backbone for emotional support for fellow athletes. Occasionally I have had the privilege of observing and recognizing personal issues and struggles of other team members and have been able to actively listen, comfort, and be empathetic in a time of vulnerability and pain when they needed it the most. These experiences helped me hone skills like active listening, clear communication, and compassionate leadership, all of which I bring into my work.

Every day, I strive to be a positive force and bring light to a world that’s hungry for love, care, compassion, resilience, and understanding. I share a deep-rooted desire and commitment to help children grow into strong, compassionate individuals, and I want to be a part of their journey to becoming their best selves. At the same time, I am passionate about supporting businesses in sharing their creations with their communities and the world, helping them thrive through thoughtful and impactful marketing strategies. I look forward to finding opportunities where I can combine my academic knowledge and personal experiences to make a meaningful difference in the lives of children and in the success of businesses, empowering both to build lasting legacies for themselves and their communities.

“CHOOSING TO SELL MY SHOES EVERYDAY”

In high school, my cheer coach would often remind us to “sell our shoes.” At every competition, he’d raise a shoe high and proud, asking, “Everyone is selling shoes, but what makes yours different? What will make people choose your shoes?” We became those shoes, faced with a daily choice: to stand out or blend in. Will you choose to fit in, selling your shoes only when it’s easy, or will you carry yourself with purpose, push beyond limits, and commit to selling them every single day?

This phrase has become a guiding principle in my life. I am dedicated to being more than just another face in the crowd; I strive to go above and beyond at every opportunity. Each day, I remind myself of this idea—when I wake up, throughout my school day, at work, and before I go to sleep. I am driven by the desire to leave a lasting legacy, knowing that this choice to excel is mine to make, day by day.