Professional Sales Certificate Program
The Professional Sales Undergraduate Micro-Certificate is a highly valuable credential designed to give you a competitive edge in launching your sales career. Through hands-on coursework, roleplay scenarios, and advanced training, students build real-world sales skills that apply across industries.
Whether you’re interested in B2B, B2C, or CPG sales — this certificate gives you the tools to prospect, uncover client needs, and deliver a value proposition that closes.
What You’ll Learn
- The full sales process — from prospecting to closing
- How to create and deliver a compelling value proposition
- Real-world practice through case studies and roleplay scenarios
- Selling strategies for multiple industries
- Sales analytics, storytelling with data, and emotional intelligence
Certificate Requirements (9 Credit Hours)
Required Courses (6 Hours):
- MKTG 43403 – Selling and Sales Management
- MGMT 43503 – Advanced Professional Sales
Elective Courses (Choose One for 3 Hours):
- MKTG 43603 – Sales Application and Leadership
- MKTG 43703 – Sales Analytics
These courses may also be applied toward your undergraduate degree.
How to Get Started
Students must complete an application and be accepted into the sales program.
It’s recommended to co-enroll in Intro to Marketing (MKTG 34303) and Selling and Sales Management (MKTG 43403) to start the path.
Note: All courses must be completed in-person on campus.
Spotlight: Advanced Courses
MKTG 43603 – Sales Application and Leadership
This hands-on course focuses on sales leadership and advanced application. Build skills in prospecting, emotional intelligence, and value creation for high-level roles.
MKTG 43703 – Sales Analytics
Learn how to extract insights from data and tell a compelling story to clients. Ideal for students interested in category/brand strategy and data-informed selling.
Ready to Apply?
If you’re interested in earning the certificate, start by completing the short application form and submitting your resume, a brief professor recommendation, and a short essay.
Apply for the Professional Sales Micro-Certificate
Questions? Reach out to John Ballentine at jballentine@walton.uark.edu